Sports nutrition products -— a need or just a marketing invention?

Even if you are into sports, you’ll only need your regular diet plus plenty of water. Thus, you do not need a sport nutrition product. Right? Wrong. The need for sports and sport nutrition product Records of antiquities show that athletics has been an integral part of earliest man’s life. Athletic life was originally meant for survival through gathering food or for self protection. Later, it developed into a contest for strength, speed, skill, and mental sharpness. With the passage of time, these activities evolved into what we now know as different forms of exercises, or sports. Our ancestors even then, fully understand the need of our body for exercise and other forms of physical activities. They instinctively know that …

Sports Nutrition All Over The World

It can be clearly noticed in the market that sports nutrition products come from different parts of the world. The interest in such has indeed become worldwide. Initially, people had the impression that it is only for those coming from first world countries. However, recently, people have come to realize that being concerned about sports nutrition reveals one’s attitude towards health in general. They seem to have also realized that everyone is entitled to great health. Thus, a lot of people appear to have started working hard for it. Sports nutrition has indeed become worldwide. People from all walks of life have become more and more concerned about it. Before, they were not that conscious about the food that they …

Nutraceutical Industry and Sports Nutrition

The role of food in total health care is not something new to mankind. The use of food to maintain man’s health is as natural as day and night. More than 2,000 years ago, Hippocrates, considered as the father of medicine, said, “Let food be your medicine and medicine be your food.” It is this principle that eventually led to the explosion of the nutraceutical industry. The nutraceutical industry is concerned with nutraceuticals, that is, “ food or part of a food that offers medical and/or health benefits including prevention or treatment of disease.” All therapeutic areas such as anti arthritic, cold and cough, pain killers, digestion, sleeping disorders, blood pressure, cholesterol, prevention of certain cancers, osteoporosis, depression and diabetes …

Nutraceutical Industry and Sports Nutrition

The role of food in total health care is not something new to mankind. The use of food to maintain man’s health is as natural as day and night. More than 2,000 years ago, Hippocrates, considered as the father of medicine, said, “Let food be your medicine and medicine be your food.” It is this principle that eventually led to the explosion of the nutraceutical industry. The nutraceutical industry is concerned with nutraceuticals, that is, “ food or part of a food that offers medical and/or health benefits including prevention or treatment of disease.” All therapeutic areas such as anti arthritic, cold and cough, pain killers, digestion, sleeping disorders, blood pressure, cholesterol, prevention of certain cancers, osteoporosis, depression and diabetes …

The Sports Nutrition Industry: Keywords to Success.

Every developed and developing country is teeming today with manufacturers and distributors of nutraceutical products that cater to professional sportsmen and women and sport-minded ones alike. Health products of every type, size and taste have abound. Today, the nurtraceutical industry is estimated to be worth $80 billion (U.S.) Just what are the factors of success in this highly competitive field of sports nutrition industry? The biggest sports nutrition players have come up with keywords to success: Keyword: Research Company efforts to advance the field of supplement products for sports nutrition are the backbone of any industry. By supporting clinical research and trying to foster a relationship with science advisory boards, the field of sports nutrition is advanced. Eventually, consumers are …